Heavy truck market hot high-end heavy trucks gradually become mainstream

In the first half of this year, the heavy-duty truck market was extremely hot, with the liberation of J6, Dongfeng Tianlong and other high-end products particularly eye-catching -

With the advent of July and August, Chongqing’s hot-heavy heavy truck market began to cool gradually, and gradually returned to rationality in the off-season.

Looking at the heavy-duty market in the first half of the year, under the dual promotion of policy investment and logistics and transportation, the heavy-duty truck industry can be said to be smooth and all-round. In the first half of the year, cumulative sales of heavy trucks totaled nearly 590,000 units, which was close to the sales volume of 640,000 vehicles in the previous year. The liberation of J6, Dongfeng Tianlong, China Heavy Duty Truck HOWO A7, Shaanxi Auto DeLong F3000 and other high-end heavy truck products, is like a beautiful landscape, making up for China's heavy truck market long-term low-end products to play the main drawback.

One undoubted fact is that with the increase in the production and sales volume of high-end heavy truck products, the high-end trend of heavy-duty trucks in China is becoming increasingly clear, and high-end heavy trucks are becoming mainstream, and are gradually changing the product structure of the card market.

Strong market demand

Benefiting from the stabilization of the overall economic situation, the sustainability of the country’s investment, and the recovery of the logistics industry, the domestic road freight volume has increased rapidly. The demand for heavy trucks such as tractors and semi-trailer tractors has increased significantly. This year's best-selling models, various car companies have to force this segment of the market. Dump trucks, construction vehicles and other products also ushered in the sales season.

At the same time, in the first half of this year, almost all mainstream heavy truck companies face the same problem: insufficient capacity. This just confirms the hot sales of heavy truck products. Many people in charge of heavy truck companies interviewed by reporters said that this year's heavy truck market is somewhat ridiculous and far exceeds their expectations. Many companies have already begun to increase their annual production and sales targets. For example, Sinotruk has adjusted its production and sales volume in 2010 to “maintain 190,000 units and strive for 200,000 vehicles.”

In order to solve the capacity bottleneck that plagued the company, in May, Dongfeng Commercial Vehicle Company broke ground in Shijiazhuang, Hubei Province, which produced 80,000 capacity. The FAW Jiefang plans to build a new engine plant in Wuxi with 100,000 units of production capacity.

Although it is currently the off-season for the heavy-duty truck market, the rigid market demand remains strong from the perspective of July's production and sales volume. As for the trend of the heavy truck industry in the second half of the year, Wang Xiaomin, an analyst with the domestic heavy truck market, analyzed with reporters that due to the withdrawal of policy investments and the many uncertainties in the economic development in the second half of the year, the sales growth of heavy trucks will slow down.

"However, in the long run, the capacity of the heavy truck market is still bullish. And in the increasingly fierce market competition, the development of the heavy truck industry presents two major characteristics: On the one hand, domestic heavy truck brands have firmly occupied the mainstream position; on the other hand, , high-end heavy trucks are getting more and more attention.” Wang Xiaomin said

Sharp increase in high-end ratio

It is worth noting that, from the performance of the heavy-duty truck market in the first half of the year, the shift in the structure of heavy-duty truck products to high-end is becoming more apparent. In particular, as China's road transport management continues to be standardized and the toll-by-weight system is fully implemented, this requires the logistics industry to achieve an ideal level of profitability by improving transportation efficiency, reducing body weight, and reducing fuel consumption per unit of freight. . The requirements of the vehicle owners for the vehicles are also shifting toward high-end, high-speed, heavy-duty, high fuel economy, and high attendance.

At present, the domestic mainstream heavy truck companies have launched their own high-end products, in addition to the products already mentioned above, including SAIC Iveco Hongyan Jieshi, Valin Star Kema, JAC Geerfa. The proportion of these high-end products in the total sales of enterprises has also rapidly increased. The relevant person in charge of Dongfeng Commercial Vehicle Company told reporters that in the first half of the year, Dongfeng heavy trucks sold 106,648 vehicles, which represented a year-on-year increase of 167.3%. Among them, Dongfeng Tianlong sold 53,529 vehicles, which represented a year-on-year increase of 215%. Tianlong accounted for 65% of its sales, which is arguably the largest proportion. Half of the country.

In the first half of the year, Shaanxi Auto heavy trucks achieved sales of more than 60,000 units, an increase of 151 percent year-on-year, and achieved 65% of the annual task. Market share increased by 3.16 percentage points year-on-year. Shaanxi Auto Heavy Truck Marketing Department official told reporters: "Shaanxi's high-end heavy truck Calderon F3000 since its full listing in January, the rapid growth, the proportion of orders reached 34%, achieving sales of nearly 20,000." And in mid-July The 60,000 Liberation J6 high-end heavy truck of the FAW Jiefang Company was formally listed. At present, the monthly sales volume is as high as 6,000.

In addition, HOWO A7, a high-end heavy truck produced by China National Heavy Duty Truck, has performed well since it was listed at the end of 2008. It sold nearly 2,000 vehicles last year. In the first five months of this year, HOWO A7 already had orders for more than 4,000 vehicles, compared to last year's total. The annual sales volume has more than doubled.

Or the year of transition

In addition, cross-border heavy truck giants that smelled of business opportunities also launched high-end new models in China in the first half of the year. Scania introduced the new R-series heavy trucks in May. The Volvo Group introduced new FM models and the latest FE series trucks in June.

However, imported heavy truck brands such as Scania, Volvo, and Mercedes-Benz have a price of one million yuan per car in China. Together with other configurations, the price is more than 2 million yuan, while domestic brands sell high-end heavy trucks. The price is generally about 300,000 yuan, and its comfort, control, fuel economy is no less inferior to imported brands, for the owners, the local brand is obviously more cost-effective advantages.

Although the market share is still limited, the focus of Scania's strategic development is clearly shifting to the Chinese market. He Mochi, general manager of Scania Sales (China) Co., Ltd., told this reporter earlier: “The high-end demand in China’s heavy truck market is rising. This year will be the turning point for the Chinese heavy truck market.”

His basis for this judgment lies in two points: First, the current annual production and sales volume of China's heavy truck industry can be described as the world's largest, and the market capacity can also be said to be the largest, but it cannot be called the most important and most valuable market because of heavy trucks in China. In the market, the absolute dominant position is still the low-end models. Second, according to the survey results, from this year, the demand for high-end heavy trucks in China will increase at a rate of 1% per annum. Eight years later, China’s high-end heavy truck products The market share will reach 10% of the total weight of heavy trucks. In the future, China's heavy truck market will have the world's fastest rate of conversion from low to medium-end products to high-end products.

We are still unable to verify whether He Mochi's prediction is accurate, but it is not difficult to see from the market performance of high-end heavy trucks in the first half of the year that high-end heavy trucks have become a general trend. High-end heavy trucks are gradually becoming the mainstream in the domestic heavy truck market.

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